Campaigns and UTM tags

Add UTM parameters to the links you share:

https://example.com/offer?utm_source=newsletter&utm_medium=email&utm_campaign=october

Statsdot stores utm_source, utm_medium and utm_campaign of the page where a visit starts, in lower case, and shows them in the Sources panel (tabs UTM source, medium and campaign). Clicking a value filters the whole dashboard by it.

Tips:

• Use the same spelling every time: newsletter, not Newsletter one day and news-letter the next.
• Only the first page of a visit carries the tags, so moving around the site does not count the campaign twice.
• The referrer (where the visitor came from) is stored as a domain only, never the full address.