Blog
Web analytics, privacy and growing a website, in plain words.
- October 18, 2026 Ask your analytics in plain language with Claude or ChatGPT Good for quick questions and comparisons; check the numbers that drive decisions.
- October 18, 2026 How to switch analytics tools without losing your history Export aggregates, overlap two weeks, rebuild goals, and keep the old export.
- October 18, 2026 Scroll depth: what it tells you and what it does not Read it per page type, against the page's purpose, never as a score on its own.
- October 18, 2026 Google Analytics alternatives without cookies Statsdot, Plausible, Fathom, Matomo and Umami: the differences that matter when you leave Google Analytics.
- October 17, 2026 Why Google Analytics shows less traffic than you have Consent, blockers and browser protections, and what to do about the gap.
- October 17, 2026 Web analytics for agencies Sites, team access, shared links, weekly reports and the API, for agencies.
- October 17, 2026 Visitors, pageviews, bounce rate and visit duration The four headline numbers, defined plainly, with the traps to avoid.
- October 17, 2026 UTM tags: a practical guide Three parameters, a naming scheme and the mistakes to avoid.
- October 17, 2026 WooCommerce analytics without cookies Which numbers a shop needs, how to count add to cart and purchases, and how to read the conversion rate.
- October 17, 2026 AI crawlers: should you block them? Training crawlers, search crawlers and user-triggered fetchers are different; block each kind for a different reason.
- October 17, 2026 How to remove Google Analytics without losing data Export, run both for two weeks, rebuild your goals, switch, and clean up the banner.