utm_content, and what happens after cancelling

Statsdot now records utm_content, the tag that tells apart two ads or two links of the same campaign, with its own tab in the Sources panel, its filter and its API breakdown. See Campaigns and UTM tags.

When a subscription is cancelled, it stays active until the end of the paid period. After that, your statistics are kept for 30 days and your sites keep recording; we email you when the subscription ends. If no plan follows, the statistics are then deleted. Your account and sites stay, so you can start again at any time.