Funnels: see where visitors drop off

Goals tell you how many visitors reached one page or event. Funnels tell you how they got there: create a sequence of up to 8 steps, such as home, pricing and sign-up, and the report shows how many visitors reached each step after the previous one and how many dropped off.

Filters apply, so you can compare how visitors from each source or campaign go through the funnel. Steps count within the same day, because Statsdot identifies visitors with a code that changes daily and never uses cookies. Funnels are also available through the API and MCP. More in Funnels.